Please note that this is a 1 year fixed term contract.

Managing the implementation of customer loyalty and retention initiatives across all markets.

Digital marketing campaigns

• Lead customer retention and loyalty efforts by managing the development of effective segmentation strategies and the creation and deployment of customer programs to reduce churn.
• Manage copywriting, design, development, targeting, scheduling, and reporting for international campaigns to ensure the right messages and products are positioned to the relevant target audience with a keen eye on ROI.
• Campaign creation, planning, delivery and measurement process.
• Segment, personalize and deploy retention materials.
• Conduct A/B testing on material to optimise retention metrics.
• Ensure winning tests and customer programs are deployed across all markets.
• Working closely with different stakeholders to ensure consistency of campaign across all channels.

Digital marketing projects

• Demonstrable project management ability and have the expertise to work on multiple projects at the same time.
• Initiate and coordinate transversal and international digital marketing and CRM projects with different stakeholders: Acquisition, Product, Reputation, Contact Centre, Creative and Production teams to improve key performance indicators.
• Initiate and coordinate digital projects for improvement and innovation via CAPEX enhancements.

Reporting & Analysis

• Report on results on multi-variate testing in order to guide improvements.
• Using CRM and Analytics tools to drive analysis on campaign performance and develop customer data insight.
• Propose new tests based on gaps spotted through analysing retention related data

Day to Day

• Update and maintain websites through CMS editing
• Modify and improve mailings using the Marketing Automation platform
• Monitor and optimize the chatbots
• Initiate, create and review tests with IT team (developers and QA)
• Monitor deliverability and action when required
• Maintain external partner relationships
• Support the team wherever needed

Communication

• Ensure all changes and campaign results are documented and communicated to management and wider business unit.
• Implement processes and documentation to provide a clear vision of retention activity to all business units.

• 4 to 6 years’ experience in managing digital marketing campaigns and projects in an international environment.
• Understanding the different customer’s channels and how they interact.
• Ability to manage and lead multiple projects at the same time.
• Flexibility to adapt to a growing business with developing challenges.
• Analytical and strategic mindset
• Understanding of SEO, SEM and CRM
• Knowledge of Tag Management System, CMS and A/B Testing tools
• Excellent communication skills – copywriting or content edition is a plus.
• Excellent level of English both verbally and in writing, able to manage business and technical conversations (meetings, phone conference…) – native speaker is a plus.
• French or other European language is an asset.
• Strong team player