Are you a visionary leader ready to enhance our brand presence? We need your strategic insight to skyrocket brand awareness, establish thought leadership, and safeguard our reputation. Engage in trade marketing, high-profile events, and cutting-edge PR to propel our brand’s success.

Shape perceptions and redefine our impact both inside and out. 

You will be responsible for monitoring, managing, and improving the public perception of the organization, both internally and externally, covering the three core areas of marketing:

• Brand awareness (trade marketing, events and marketing collateral)
• Thought leadership (PR, insights and industry partnerships)
• Reputational management (monitoring online forums and social media, online sentiment, SEO, SEM)

• Create and implement PR and Communication plan for the company.
• Design, develop and coordinate the corporate communication calendar: Press releases, opinion articles, interviews, speeches, white papers & researches, and other communications in its multiple formats: mailing, newsletter, blog, post, podcast, etc.
• Manage, optimize and monitor B2B and B2C social networks: monitoring of content, followers and interaction on LinkedIn, YouTube, X, Facebook and any other channel might be appropriate to promote the brand or the product.
• Coordinate, organize and sponsor networking or team building events.
• Update corporate website and product blog & create and implement AdWords campaigns.
• Develop and implement strategies to protect and enhance the company's reputation.
• Monitor online and offline channels for mentions and sentiment related to the organization.
• Respond to and manage reputation-related issues, both proactively and reactively.
• Collaborate with cross-functional teams to ensure a consistent and positive corporate image.
• Create and maintain crisis communication plans and protocols.
• Conduct reputation audits and analysis to identify potential areas of concern.
• Develop and execute reputation-building campaigns.
• Engage with key stakeholders, both internal and external, to maintain a positive image.
• Provide regular reports and updates to the executive team regarding communication and reputation management efforts.
• Liaise with customer support and public relations teams.
• Manage relationships with external agencies and vendors involved in PR, communication and reputation management and engage with media outlets and industry influencers.
• Budget oversight for PR, communication & reputation management activities.

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• 3 to 5 years of experience in communication & reputation management or a related role.
• Certification in Crisis Management or Public Relations.
• Excellent communication and crisis management skills including strong writing skills.
• Ability to handle a variety of complex issues at the same time.
• Strong analytical and research abilities.
• Social media monitoring and management.
• Strategic thinking and problem-solving.
• Crisis communication, media relations, social media management, data analysis, and strategic planning.
• Knowledge of industry-specific reputation challenges and best practices.
  Crisis Response, Brand Advocacy, Reputation Analysis, Stakeholder Engagement, Media Relations.
• Scope of Responsibility Competencies:** Budget Management, Cross-Functional Collaboration, Leadership, Vendor Management, Reporting and Analysis.
• Fluent in Spanish and English

Specific experience  

• Outlook
• Wordpress
• Google Adwords
• Excel
• Keyword monitoring
• Event planning
• Content Management
• Customer Success

Desirable experience

• Use of SEO tools
• Email marketing software
• Google Analytics